The recent girl group’s (New Jeans) atmosphere has also created an overwhelming stage suitable for SF movies and Marvels. When the latest K-pop girl group (New Jeans) was sharpening their charisma with dark eye makeup, retro culture based on the analogue era became the centre of fashion on the streets. In particular, Newtro, which feels, variates, and enjoys the emotions of the past based on the 20s, was a new play culture. Newtro, which stretches out to Ikseon-dong and Hipji-ro, and the back alley of Yongsan, is of course inseparable from popular music. Therefore, it has already been a long time since indie musicians that brought back the feelings of those days as well as the hip-sentimental city-pop trend in the late 1980s and early 1990s appeared.
In particular, the retro play of the current generation is different from the retro trend of 7080. It is a new culture in which people in their 20s who have not lived their youth in those days reinterpret their 20s in those days. Through the senses of the 20s, the daily lives of the analog era are entering the metaverse playground in 2022.
New Jeans is a girl group based on these newtro games. However, the bases of New Jeans are from the late 1990s to the early 2000s, rather than the late 1980s, when the retro substance was already a little lacking.
IMAGE = ADOR kpop 어도어
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When Chae Rina went on stage in hip-hop fashion, and Fin.K.L (Fin Killing Liberty) (핑클 4 members group) members sang cute or feminine songs on stage, but in their daily lives, they wore jeans that dragged the floor and laughed. When SES played chic and sophisticated girl group music. It was a time when people in their 20s dressed in casual clothes, different from Generation X, who were too bright in Hongdae and Gangnam. It is the time when LA and New York, which have a Korean-American feel and a hip-hop feel, appeared as the background of K-pop music videos.
The look of Attention and Type boy is based on the street fashion of this time. Black long straight hair, a headband, wide pants and sneakers. This is why New Jeans is loved not only by the Newtro generation after its debut, but also by aunt fans who were actually hip in the late 90s. In fact, for those who wore trendy looks in the late 90s and now love sophisticated pop culture, New Jeans’s music and videos are a trip that crosses memories and the present at the same time.
However, the music in New Jeans’s first album is far from simply copying in the late 90s. Rather, it presents unfamiliar and fresh sounds without a familiar hook. This strategy is similar to FX’s strategy that emerged in the 2010s. The songs of the two girl groups are not familiar music, but there is a strange addiction that makes you want to keep listening to them.
However, although the strategies of the two girl groups are similar at first glance, the feeling of the music is different. F(x) (에프엑스) actively introduced EDM sound, which was not familiar to Korea at the time. On the other hand, New Jeans have been popular in the pop market since the late 1990s, but it has the taste of reviving the sound of Neo-Soul, which has not been very popular in Korea due to the bull-driving singing method. Because of that, there is a more analog feeling than f(x). In addition, even if there is no familiar hook of K-pop, Korean 뽕끼 “pongki” is sprayed slightly on the sound like Himalayan pink salt. The sense of the Itaewon-based DJ 250 who participated in New Jeans’s album stands out. Therefore, even though it is sophisticated music, it has the power to hum a few lines unconsciously.
F(x) (에프엑스), the reference of New Jeans, was a girl group whose music and image seemed to come from wonderland of EDM. However, New Jeans is a K-pop newtro virtual world’s stateless girl group that was created by subtly combining the advantages of Millennium girl group Diva and Fin.K.L. and SES, Baby Vox(베이비복스), O-24, and 티티마(T.T.Ma).