BLACKPINK ranked No. 1, BTS 2nd and Lim Young woong 3rd place in the brand reputation of singers in August.

Singer’s brand reputation was analyzed in August 2022 by big data analysis and results are blackpink on number 1, BTS on number 2, Lim Young-woong number 3.

The Korea Enterprise Reputation Research Institute analyzed 158,503,807 big data of singer brands from the 27th of last month to the 27th of this month and announced the results of consumers’ brand participation, media, communication, and community analysis. It increased 16.16% from 136.447,458 big data of singer brand in July.

The singer brand reputation index is analyzed through positive/negative ratio analysis and it extracts big data of singer brands that are loved by consumers and classifying them into participation value, communication value, media value, and community value. The Korea Institute of Corporate Reputation said it can find out who, where, how, how, how, and why, about the brand through brand reputation analysis. \

In August 2022, the 30th place in the brand reputation of singers was BLACKPINK, BTS, Lim Young-woong, Iv, IU, SEVENTEEN, Lee Chan-won, Newgins, Youngtak, Psy, Kim Ho-joong, Jung Dong-won, Tae-yeon, Kang Daniel, Girls’ Generation, Oh My Girl, Jessie, fromisine, Espa, Lee Young-ji, Kim Hee-in, and Lee Seung-in.

The brand BLACKPINK (Jisoo, Jenny, Rose, Lisa), which ranked first in the brand reputation, was analyzed to have a brand reputation index of 1,3741,893, as the participation index of 1895,924 media index of 3,342,126 communication index of 4,068,101 community index of 4,45,742. Compared to the brand reputation index of 4.383,844 in July, it increased by 213.47%.

The brand of BTS (RM, Sugar, Jin, J-Hope, Jimin, V, Jungkook), ranked second, was analyzed to have a brand reputation index of 7.404,133 as the participation index of 1,243,697 media index of 3,267, communication index of 1,625,474. Compared to the brand reputation index of 5,332,916 in July, it rose 38.84%.

Singer Lim Young-woong ranked third.

Ive (An Yu-jin, Autumn, Rey, Jang Won-young, Leeds, and Iseo) ranked fourth.

IU ranked fifth.

IMAGE SOURCE – YG엔터테인먼트 (YG Entertainment)

Korea Institute for the company’s reputation guchanghwan the small intestine is brand reputation analysis, Black Pink singer brand was the first place in August by 2022 if current trends continue.

Black Pink group shows strong impact on global music platforms and is ranked first, BTS band creates diversity through boy group ranked second, and Lim Young-woong built solid fandom in the community and ranked third.