The ‘symbiotic relationship’ between idols and fandom is changing into a ‘better relationship’. As the popularity and interest in K-pop idols increased, the larger fandom began to make demands that crossed the line. Some fandoms are censoring every word or action of their idols. Although it is said to be a ‘fandom business’ strategy, the entertainment company’s attitude of wanting understanding and recognition also played a role.
Representative examples include Espa Carina and Le Seraphim Heo Yun-jin. Recently, Kareena officially acknowledged her relationship with actor Lee Jae-wook. After the news became known, fans were divided into those who blessed Karina’s love and those who could not accept her romantic relationship.
Karina directly asked for understanding through live communication with her fans and delivered an apology expressing her feelings. Overseas media, which viewed this phenomenon as non-ideal, pointed out that “the K-pop industry is notorious” and that “acknowledging dating rumors is still considered scandalous by fans.”
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In addition, domestic K-pop officials recognized the phenomenon, saying, “As the proportion of K-pop overseas increases and K-pop artists’ activities can be checked in real time through SNS, their actions, big and small, are sometimes creating an uncontrollable butterfly effect.” did.
The same goes for the so-called ‘Starbucks Risk’ surrounding Heo Yun-jin. Her controversy arose on the 11th when her husband Heo Yun-jin posted a photo of her drinking coffee on her SNS.