“Mystic Newcomer” ARrC’s Kkien Receives Spotlight from Major Vietnamese Media Outlets. “Already Has a Fanbase”

 Foreign major media outlets are showing a strong interest in the ‘Mystic New Boy Group’ ARrC.

On the 19th, ARrC (Choi Han, Do Ha, Hyun Min, Ji Bin, Kkien, Rioto, Ji Woo) officially debuted in the K-pop industry with their first EP ‘AR^C’ and received significant attention from prominent Vietnamese media such as VnExpress, Kenh14, Thanhnien, and Znews.

The media highlighted the diverse genres included in ‘AR^C,’ such as hip-hop, and emphasized the exceptional vocal and dance skills of the seven members even before their debut. Given their multinational composition including members from South Korea, Japan, Vietnam, and Brazil, the group is noted for its ability to communicate with global fans in various languages, which is seen as a unique strength of ARrC.

Special attention was given to the Vietnamese member Kkien. The media reported that Kkien had already gained recognition locally for his skills by uploading numerous videos on the global short-form video platform TikTok during his school years, forming a fanbase. They also mentioned Kkien’s friendly smile and warm visual appeal that pleases viewers, leading to an influx of articles from prominent Vietnamese media. Additionally, according to Google Trends, ARrC has shown a steady increase in search volume in various countries and regions, including Brazil and Vietnam, with rising search volumes for both ARrC and Kkien in Vietnam, showcasing high global attention.

Thus, ARrC has made a successful debut amidst enthusiastic attention from major foreign media outlets. Reflecting their popularity, ARrC surpassed 5 million searches on the Chinese social media platform Weibo before their debut and saw a remarkable increase of 1.5 million searches on Weibo alone within a day of their debut.

Domestic popularity is also promising. Before their debut, ARrC conducted a fashion magazine photoshoot and was chosen as the model for a famous dairy brand, continuing to receive hot calls from the advertising industry. They also made a mark by entering the latest charts and HOT100 of major domestic music sites Melon with their debut EP’s title track ‘S&S (Sour and Sweet),’ indicating their strength, popularity, and the emergence of a ‘diamond-shaped rookie.’

Today (24th), ARrC performed their debut song ‘S&S (Sour and Sweet)’ on MBC’s ‘Show! Music Core.’