NewJeans (뉴진스) released its debut album on the 1st and released a physical album on the 8th.
Girl group New Jeans (5 member K-pop girl group) is writing a new record in a different way.
The NewJeans (뉴진스) received a lot of attention even before their debut. This is because it is the first girl group to be introduced by Hive’s new label Adore, which has grown in size with BTS, and Min Hee-jin, who served as a creative director and art director at SM Entertainment, contributed to the birth of differentiated girl groups such as FX and Red Velvet, is the first team to produce.
New Jinx, which was created by meeting with Hive’s full support and CEO Min Hee-jin with a colourful history, rejected ordinariness from the beginning. It is common for most singers in Korea, as well as idol groups, to hold showcases to announce their debut in the spotlight as much as possible, but Newzins did not hold a separate event. Instead, they chose to pre-release as many as eight music videos.
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Nevertheless, New Jeans’ debut album “New Jeans” predicted a sensation, with pre-orders exceeding 440,000 copies. Following the release of the music on the 1st, the physical album released on the 8th sold more than 260,000 copies on the first day alone, and New Jinx is the first girl group to sell more than 200,000 copies on the 1st day of the first album. Sales are expected to exceed 300,000 copies of Le Seraphim in the first week of its release, setting a new record.
In addition, on the day of the release of the song, “New Jeans” achieved 2.06 million cumulative playbacks of Spotify, the world’s largest music streaming platform, 226,000 cumulative listeners, and 88,000 cumulative followers. In all three categories, K-pop girl groups debuted this year, with the highest records.
The album is unique in appearance. The album was released in three versions, and the “New Jeans Bag” version consists of a PIN-UP BOOK, a photo card, and a CD decorated with pictures of the members in a circular bag. It’s an album design that never existed before. In addition, “New Jeans Bluebook” feels like a guide that focuses on providing information about members. There is also a form of appreciating music and photos by recognizing QR codes.
NewJeans (뉴진스) sold 260,000 copies on the first day of the album’s release, and the title song rose to second place on the Melon Daily Chart. /Provided by Door
NewJeans (뉴진스) new album
NewJeans (뉴진스) sold 260,000 copies on the first day of the album’s release, and the title song rose to second place on the Melon Daily Chart. /Provided by Door
The songs that fill the album are also different from the previous girl groups. The three title songs and eight music videos on their debut album, which include four songs, “Attention,” “Hype Boy,” “Cookie,” and “Hurt,” are the choices that focus on music more than anything else. And the music is the result of removing the glamour of idols and focusing on their singing and voice.
Promotions, the direction of activity, and music and content clearly show that NewJeans (뉴진스) did not follow the familiar formula of K-pop, which was stereotyped, and did not stick to certain styles. That approach worked well for Generation Z. While album sales have been heading toward the highest record for new girl groups since the first day of release, the music released a week earlier is also receiving enthusiastic responses.
The first title track “Attention” reached the top of the Melon real-time charts at 11 p.m. on the 9th. Among the K-pop groups that debuted this year, NewJeans (뉴진스) is the only team that topped the Melon real-time chart. The song was ranked third on the Melon Daily Chart on the 9th and rose to second on the Daily Chart on the 10th. With this momentum, it is worth aiming to become the No. 1 daily chart in the near future.
Other tracks continue to rise in the rankings. The second title track “Hype Boy” and the third title track “Cookie” ranked 11th and 49th on the daily chart on the 9th, respectively, but 9th and 39th on the 10th, respectively. It is unusual for three songs to chart in their debut album, two of which are in the top 10.
Much attention is being paid to what steps Newzins, who did not follow the existing formula, will show and achieve in the future.